The Open Road , now in its 10^th year, is a unique business in the Heart of England which offers a very personal service providing classic cars for self-drive hire for any occasion.  

Over the years Tony has steadily grown the company. Through personal contact and feedback from his customers he continues to develop the business and refine the range of cars available to suit the marketplace.  

Tony was attracted to the Quality at Heart Regional Recognition Model because there was no other formal quality mark which suited his business. “Going through the Servicemark application process, with the help of Rob Gardiner, helped us to further refine and develop both our processes and our level of service.” said Tony.  

Penny Hadland, Quality at Heart Project Manager said “I am delighted The Open Road has achieved recognition at it’s first attempt before the Panel. It is a tremendous achievement, and shows the high standard of care and attention that Tony and Elaine show their customers.”  

The award was presented to Tony Merrygold on 28th March 2007 at the Tourism West Midlands Annual Conference by Brian Summers, Chairman of Tourism West Midlands.  

Quality at Heart provides valuable support for business improvement and also awards recognition for excellence in three themes:

• Servicemark – the smile at the heart of excellent customer service
• Businessmark – the heart of successful business planning
• Peoplemark – best businesses have employees at heart

The Quality at Heart initiative is funded by Advantage West Midlands (the Regional Development Agency).